How We Built Pasqal's Digital Presence for the Quantum Computing Era
Pasqal
Web Development
Reimagining the Pasqal experience
BACKGROUND
About Pasqal
Pasqal is a global leader in neutral-atom quantum computing – one of the most promising and scalable approaches to harnessing quantum mechanics for real-world computation. Founded by world-renowned physicist Professor Antoine Browaeys and his team, Pasqal offers a complete platform spanning quantum processors, cloud-based access, and developer-friendly software tools that lower the barrier to quantum experimentation.
When Pasqal came to us, their digital presence didn’t reflect the scale of their ambition or the sophistication of their science. They needed a website that could speak simultaneously to enterprise decision-makers, research scientists, and investors – and convert all three.
Increase in qualified enterprise lead generation post-launch
Growth in average session duration across all pages
Reduction in bounce rate from key industry landing pages
Google Lighthouse performance score on mobile and desktop
THE PROBLEM
Pasqal's Core Pain Points
Despite being a category-defining company with world-class IP, Pasqal’s website was holding them back from the enterprise conversations they deserved.
Complex Science, No Clear Story
Quantum computing is hard to explain. The existing site spoke to physicists, not the CFOs and CTOs making procurement decisions.
No Industry-Specific Messaging
Aerospace leaders and healthcare researchers have very different use cases – a single generic message couldn’t convert either audience.
Poor Mobile & Performance
A slow, desktop-only experience was failing the growing share of C-suite visitors browsing on mobile between meetings.
Zero SEO Infrastructure
Pasqal was invisible on searches for “quantum computing platform”, “neutral atom computing”, and related high-intent enterprise keywords.
No Content Management
Every research update, product announcement, or press release required developer time – slowing down a fast-moving company.
No Lead Capture Strategy
No gated resources, no demo request flows, and no analytics – making it impossible to attribute business development to the website.
Our Process
How We Work: Discovery to Launch
We followed our proven 6-phase process, adapted for Pasqal's unique challenge: making quantum computing feel both accessible and authoritative without dumbing it down.
Phase 01 · 2 Weeks
Discovery & Stakeholder Alignment
We audited the existing site, interviewed Pasqal's sales, science, and marketing teams, and mapped the full competitive landscape of quantum computing web presence.
Phase 02 · 1.5 Weeks
Audience Research & Persona Mapping
We defined five audience personas across Pasqal's target industries and mapped each journey from awareness to demo request - finding the distinct trigger for each.
Phase 03 · 2 Weeks
Information Architecture & Wireframing
We structured the full site architecture - 20+ pages across product, industry, research, and company sections - wireframed and validated before any visual design began.
Phase 04 · 3 Weeks
Visual Design & Brand Expression
A pixel-perfect design system was built in Figma - balancing the precision of deep science with the commercial clarity that enterprise buyers respond to. Reviewed and approved before build.
Phase 05 · 6 Weeks
Development, CMS Integration & QA
Built on Next.js with a headless CMS, full SEO infrastructure, and motion design - load-tested, cross-device QA'd, and performance-tuned to a 98 Lighthouse score before launch.
Phase 06
Launch, SEO Indexing & Optimisation
Phased rollout with search console monitoring, sitemap submission, and a structured CRO programme measuring lead conversion improvements week over week.
The Solution
A Strategic & Human-Centered Build
We engineered a website that bridges the gap between deep quantum science and enterprise decision-making – speaking fluently to both worlds without compromising either.
Features Delivered
Modules & Features Implemented
20+ page site architecture across product, industry, research & company
5 industry-specific landing pages with bespoke messaging
Interactive quantum explainer with animated atom diagrams
Cloud access & demo request lead capture flows
Gated white paper downloads with CRM integration
Headless CMS for news, research, careers, and blog
Full technical SEO: schema, sitemap, metadata, canonicals
Physics-inspired motion design system (Framer Motion)
WCAG 2.1 AA accessibility compliance throughout
Multilingual-ready architecture (EN + FR at launch)
Analytics dashboard: traffic, leads, page performance
98/100 Lighthouse score mobile & desktop
Technology Stack
Built for Scale & Performance
Every technology choice was aligned with Pasqal’s need for speed, scalability, and editorial independence – with a stack that reflects their engineering credibility.
