How We Helped Mozilla Foundation Turn Visitors into Mission-Driven Donors
A secure, frictionless donation platform that amplified Mozilla’s advocacy for open-source innovation, trustworthy AI, and community-driven digital change – and measurably grew their supporter base.
Mozilla Foundation
Donation Integration
How We Helped Mozilla Foundation Turn Visitors into Mission-Driven Donors
A secure, frictionless donation platform that amplified Mozilla’s advocacy for open-source innovation, trustworthy AI, and community-driven digital change – and measurably grew their supporter base.
Mozilla Foundation
Donation Integration
Reimagining the Mozilla Foundation donation experience
BACKGROUND
About Mozilla Foundation
Mozilla Foundation is a global non-profit championing an open, accessible internet for everyone. From building Firefox – the world’s most beloved privacy-first browser – to funding ethical AI research and shaping internet health policy, Mozilla’s work touches billions of lives. Their mission depends on a community of believers: individuals who donate to keep the internet a public good.
When Mozilla came to us, they had a critical challenge: their donation experience wasn’t converting the passionate visitors reading their mission into active financial supporters.
Increase in completed donations within 90 days
Growth in recurring monthly supporters
Reduction in checkout drop-off rate
Uptime during high-traffic fundraising campaigns
THE PROBLEM
Mozilla's Core Pain Points
Poor Donor Journey UX
A fragmented multi-step checkout confused first-time donors, leading to high abandonment before payment.
Weak Trust Signals
The existing page lacked social proof, impact stories, and security indicators that modern donors expect.
Not Mobile-First
Over 68% of traffic came from mobile, yet the donation experience was built for desktop.
Impact Not Visible
Donors couldn’t see what their contribution would achieve, reducing motivation to complete the gift.
No Recurring Giving Path
One-time and monthly options weren’t differentiated, leaving long-term donor value on the table.
Payment Security Concerns
Outdated payment infrastructure lacked PCI-compliant UI patterns, eroding donor confidence.
Our Process
How We Work: Discovery to Launch
Every engagement follows a battle-tested 6-phase process. For Mozilla, this meant going beyond surface-level redesign to understand the psychology of their donor, the architecture of their data, and the trust signals that move people from curious visitors to committed supporters.
Phase 01 · Weeks 1–2
Discovery & Stakeholder Alignment
We audit your existing funnel, review analytics, and align with your team on goals, KPIs, and what success looks like.
Phase 02 · Weeks 2–3
Donor Research & Journey Mapping
Interviews with real donors surface the motivations, doubts, and emotional triggers that shape giving behaviour.
Phase 03 · Weeks 3–5
UX Strategy & Wireframing
We design and test the flow before a single line of code is written — iterating fast on structure, not pixels.
Phase 04 · Weeks 5–8
Visual Design & Prototyping
Pixel-perfect, brand-aligned designs across every device — with a clickable prototype reviewed and approved before build.
Phase 05 · Weeks 8–14
Development, Integration & QA
Secure, performant build with payment integration, CMS, and cross-device QA — load-tested and security-audited before launch.
Phase 06 · Week 15
Discovery & Stakeholder Alignment
Phased rollout, live monitoring, and a structured A/B testing programme that compounds gains week over week.
The Solution
A Strategic & Human-Centered Build
The Solution
A Strategic & Human-Centered Build
Features Delivered
Modules & Features Implemented
Intelligent one-page donation form with real-time validation
Apple Pay, Google Pay, and credit card via Stripe.
Dynamic impact calculator with custom donation tiers
Recurring vs. one-time giving toggle with smart defaults
Donor wall with anonymized live social proof counter
Automated post-donation email sequences (tax receipts + impact)
WCAG 2.1 AA accessibility compliance
Headless CMS for campaign copy without deploys
A/B testing infrastructure for presets & CTA copy
Analytics dashboard: funnels, cohorts, donor LTV
PCI-DSS Level 1 compliant payment architecture
Multilingual support (EN, ES, FR, DE)
Technology Stack
Built for Scale & Security
